​A guide to email marketing

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In the digital age, email marketing remains a potent tool for businesses of all sizes. According to a study by the Radicati Group, the number of global email users is expected to reach over 4.3 billion by 2023. This presents a massive opportunity for startups and small businesses to reach and engage with their target audience.

The Power of Email Marketing

Email marketing involves sending commercial messages to a group of people using email. It's a cost-effective way to promote your products or services, engage with your customers, and drive sales. Here's why email marketing is crucial for startups and small businesses:

1. Reach: With billions of email users worldwide, email marketing allows you to reach a wide audience.
2. Engagement: Emails are personal and direct, leading to higher engagement rates compared to other marketing channels.
3. ROI: According to a study by DMA, for every $1 spent on email marketing, you can expect an average return of $42.

Best Practices for Email Marketing

Here's a guide on best practices for email marketing:

1. Build Your Email List: Start by building your email list. This involves collecting email addresses from people who have shown interest in your products or services. You can do this through your website, social media platforms, or in-person events.
2. Segment Your List: Not all your subscribers are the same. Segment your list based on factors like purchase history, interests, and behavior. This allows you to send targeted emails that resonate with each segment.
3. Craft Engaging Content: The content of your emails is crucial. It should be engaging, relevant, and provide value to your subscribers. This could be in the form of tips, exclusive offers, or updates about your products or services.
4. Use a Clear Call to Action: Each email should have a clear call to action. This could be to make a purchase, visit your website, or read a blog post.
5. Test and Optimize: Continually test different aspects of your emails, like the subject line, content, and call to action. Use the insights gained from these tests to optimize your emails for better results.

Squarely: Your Partner in Email Marketing

Squarely offers dynamic tools for comprehensive and effective marketing, including an automated email feature and integration with Mailchimp, a leading email marketing platform.

With Squarely's automated email feature, you can set up email campaigns that trigger based on specific actions or events. For example, you can send a welcome email to new subscribers, a discount code to customers who haven't made a purchase in a while, or a reminder to customers who have abandoned their shopping carts.

Squarely's integration with Mail-chimp allows you to leverage the power of one of the world's leading email marketing platforms. You can create and send beautiful, professional emails that resonate with your audience, track the performance of your email campaigns, and optimize them for better results.

In today's competitive business landscape, email marketing is not just an option, but a necessity. By following the best practices outlined in this guide, you can harness the power of email marketing to reach and engage with your target audience, and ultimately, drive sales and grow your business.

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