The impact of private email on sales

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Why Private Email is Essential for Your Brand Image and Sales?

In today's digital age, email is one of the most critical communication tools for businesses. Email is not just a means of communicating with customers, partners, and employees; it is also an essential element of your brand image. Many businesses still use free email services such as Gmail, Yahoo, or Hotmail, but is this the best approach for your brand? In this article, we will explore the importance of using private email services and how it can impact your brand image and sales.

Brand Image

Your brand image is everything. It's how customers perceive your business, and it can be the deciding factor in whether they do business with you. Having a professional email address that matches your domain name, such as name@yourbusiness.com, can enhance your brand image and give your business a more professional and legitimate appearance. According to a study by Radicati Group, 75% of customers believe that having a professional email address is critical to building trust with a business. Additionally, a survey conducted by GoDaddy found that 30% of customers say they won't do business with a company that uses a generic email address, such as Gmail or Hotmail.

Customer Perception

Your customers' perception of your brand is crucial, and using a private email service can help create a positive impression. A study by Google found that customers are more likely to trust businesses that use a custom email domain compared to those that use a personal email account. In addition, customers may see businesses that use free email services as less legitimate or trustworthy, according to a survey by Verisign. By using a private email service, you can ensure that customers have a positive perception of your brand, which can lead to increased sales and brand loyalty.

Impact on Sales

Your brand image and customer perception can significantly impact your sales. According to a study by email marketing provider Constant Contact, professional email addresses that match your domain name can increase email open rates by 23% and click-through rates by 50%. This means that using a private email service can help you get more eyes on your emails and increase the likelihood of generating sales. Additionally, according to a survey by GoDaddy, 47% of customers are more likely to do business with a company that uses a custom email domain, which can directly impact your sales and revenue.

While having a private email is essential for maintaining a professional image, deliverability is also crucial. For example, using cPanel emails for private email may not be the best choice. Despite its popularity, cPanel has been known to have issues with email deliverability, especially if not configured properly, resulting in emails being marked as junk or spam by email clients. This can have a negative impact on your brand image and customer perception, ultimately affecting your sales.

According to a study by Return Path, nearly 1 in 5 emails from legitimate senders never reaches the inbox. This is because many email providers use spam filters to protect their users from unwanted emails. However, these filters are not always perfect and can sometimes flag legitimate emails as spam. If your emails are consistently marked as spam, your recipients may start to view your brand as unprofessional and untrustworthy.

In addition, a study by Constant Contact found that 85% of small businesses consider email marketing to be an effective tool for customer retention. This means that if your emails are not reaching your customers' inboxes, you may be missing out on potential sales and customer loyalty. Therefore, it's important to choose a reliable private email service that has a good reputation for email deliverability. This will not only ensure that your emails reach your customers' inboxes but also help to maintain a professional brand image and positive customer perception.

Conclusion

In conclusion, private email services can have a significant impact on your brand image and sales. By using a custom email domain, you can enhance your brand image, improve customer perception, and increase your sales potential. So, if you want to take your business to the next level, consider using a private email service. If you need help setting up a private email for your business, don't hesitate to check out our private email services.