​What is multi-channel sales?

back to sales

In the digital age, the way consumers shop is changing rapidly. They're no longer confined to a single channel, instead, they're using multiple channels to make a purchase. This shift in consumer behavior has led to the rise of multi-channel sales, also known as omnichannel sales.

The Importance of Multi-Channel Sales

Multi-channel sales involve selling your products or services across multiple channels, including your website, social media platforms, online marketplaces, and physical stores. This strategy is crucial for businesses today for several reasons:

1. Reach More Customers: By selling on multiple channels, you can reach a wider audience. Each channel has its unique user base, and by being present on multiple channels, you can tap into these diverse groups.
2. Improved Customer Experience: Customers value convenience and flexibility. By offering multiple sales channels, you're giving your customers the freedom to shop where and how they want, which can lead to higher customer satisfaction and loyalty.
3. Increased Sales: Studies show that businesses that adopt a multi-channel sales strategy see a significant increase in sales. According to the Harvard Business Review, customers who used multiple channels during their shopping journey spent an average of 4% more in-store and 10% more online compared to single-channel customers.

Multi-Channel Sales for Products and Services

Whether you're selling products or services, multi-channel sales can be a game-changer. For product-based businesses, multi-channel sales can help you reach customers who prefer shopping on different platforms. For example, some customers might prefer buying products directly from your website, while others might find it more convenient to shop on Amazon or through social media platforms.

For service-based businesses, multi-channel sales can help you showcase your services to a broader audience. For instance, you can offer your services through your website, social media platforms, and online marketplaces that cater to service providers. This can help you reach customers who might not be aware of your services otherwise.

Squarely: Your Partner in Multi-Channel Sales

Squarely is a comprehensive business platform designed to simplify and streamline your business operations, including multi-channel sales. With Squarely, you can:

• Create a stunning website: Squarely allows you to create a professional website in less than 10 minutes without any coding or a laptop. This website serves as your online storefront where customers can learn about your products or services and make purchases.
• Sell on social media: Squarely enables you to launch your Instagram and Facebook shops instantly, allowing you to tap into the massive user base of these platforms.
• Sell in-store or on the go: With Squarely's built-in P.O.S system, you can sell in-store or on the go, providing a seamless shopping experience for your customers.
• Sync and sell on marketplaces: Squarely allows you to sync and sell your products on Amazon and other marketplaces, expanding your reach even further.

Conclusion

In today's competitive business landscape, adopting a multi-channel sales strategy is not just an option, but a necessity. With Squarely, implementing this strategy becomes a breeze. So, start leveraging the power of multi-channel sales with Squarely today and take your business to new heights.

back to sales